StreetIQ Appoints Dave Mullan as Sales Director
Written by
Stephen Dolan
StreetIQ has appointed experienced media and advertising executive Dave Mullan as Sales Director, strengthening the company's leadership team as it enters its next phase of growth across Australia.
With extensive experience spanning media, technology and digital out-of-home advertising, Dave brings a deep understanding of the evolving advertising landscape and the opportunities emerging within data-driven and measurable media channels.
In his new role, Dave will work closely with brands, agencies and media owners to help unlock greater value from dynamic and performance-focused DOOH campaigns. His appointment reflects StreetIQ's continued investment in helping advertisers navigate an increasingly complex media environment while maximising campaign effectiveness through verification, optimisation and actionable insights.
As digital out-of-home continues to mature, advertisers are demanding greater accountability, transparency and flexibility from their media investments. StreetIQ's platform was built to address these needs by combining Dynamic Creative Optimisation (DCO) and independent verification into a single solution that helps advertisers understand, improve and measure campaign performance.
Dave's appointment comes at an important time for the business as StreetIQ expands its presence in the Australian market and continues to develop new capabilities that support smarter campaign delivery and optimisation.
The company believes that combining innovative technology with experienced industry leadership will play a critical role in helping clients achieve stronger outcomes from their DOOH investments.
StreetIQ welcomes Dave to the team and looks forward to working together to support the next generation of intelligent, measurable and high-performing digital out-of-home campaigns.
Original coverage: AdNews – StreetIQ Appoints Dave Mullan as Sales Director.