About Us

Building the Future of Smarter DOOH

We combine independent verification, dynamic creative optimisation and campaign intelligence to help brands maximise the performance of every DOOH campaign.

ACHIVEMENTS

Our Heritage Timeline

StreetIQ was built to bring greater transparency, intelligence and optimisation to Digital Out of Home advertising. Our journey reflects the evolution of smarter DOOH measurement and campaign technology.

Jason Cooper

Jason Cooper, CEO

Building a Better Standard

Thorndyke launches, specialising in independent DOOH verification and campaign measurement.

After years developing verification technology across the digital advertising industry, Jason Cooper co-founded Thorndyke with a simple goal: give advertisers an independent source of truth for DOOH campaign delivery and performance.

OUR VISION

Why Choose Us

We help brands move beyond campaign delivery and unlock smarter, more accountable DOOH advertising.

Independent Measurement

Independent Verification

Measure campaign delivery with transparent, third-party verification.

Campaign Intelligence

Dynamic Creative Optimisation

Deliver contextually relevant creative using location, weather, time, audience and live data.

Campaign Intelligence

Built for DOOH

Purpose-built technology designed specifically for Digital Out of Home environments.

Campaign Intelligence

Real-Time Insights

Monitor campaign delivery and performance as activity happens.

Campaign Intelligence

Campaign Intelligence

Transform campaign data into actionable insights that improve future performance.

National Scalability

National Scalability

Run verification and optimisation programs consistently across markets and media owners.

BENEFITS

Meet Our Team

Our team combines decades of experience across advertising technology, measurement, media, data science, and digital innovation. Together we're building the next generation of DOOH intelligence.

LT headshot

Louise Tatlock

Account Director

LK headshot

Laura Kleiman

Commercial Director

Stephen Dolan

Stephen Dolan

COO

Dave Mullan

Dave Mullan

Sales Director

Nina Orchard

Nina Orchard

Head of Operations

Jason Cooper

Jason Cooper

CEO

Olive Copper

Olive Cooper

CTO

LT headshot

Louise Tatlock

Account Director

LK headshot

Laura Kleiman

Commercial Director

Stephen Dolan

Stephen Dolan

COO

Dave Mullan

Dave Mullan

Sales Director

Nina Orchard

Nina Orchard

Head of Operations

Jason Cooper

Jason Cooper

CEO

Olive Copper

Olive Cooper

CTO

LT headshot

Louise Tatlock

Account Director

LK headshot

Laura Kleiman

Commercial Director

Stephen Dolan

Stephen Dolan

COO

Dave Mullan

Dave Mullan

Sales Director

Nina Orchard

Nina Orchard

Head of Operations

Jason Cooper

Jason Cooper

CEO

Olive Copper

Olive Cooper

CTO

know us

Know Our Story

StreetIQ was built on the belief that great DOOH performance comes from combining independent verification, dynamic creative optimisation and campaign intelligence into a single platform. We help advertisers make better decisions, optimise campaigns and measure real-world outcomes.

Dynamic by Default

Dynamic by Default

Creative should adapt to context, location, timing, audience and live data.

Independent by Design

Independent by Design

Transparent measurement builds trust and accountability across every campaign.

Independent by Design

Built for the Real World

DOOH campaigns should respond to real-world conditions, not static assumptions.

Optimisation Obsessed

Optimisation Obsessed

We focus on helping brands continuously improve performance, not just measure it.